Vise Versa Music - Label history

Debuted on October 1st 2007, Vise Versa Music was the brainchild of DJ and producer Andrew K
(www.andrew-k.com). Having a long-time experience working as an A&R manager for Pure Substance Records
(www.puresubstance-records.com) and Underground Lessons Recordings (www.undergroundlessons.gr), he decided
to create his own spin-off dedicated to quality electronic music.

There were initially 2 series, the "VVM" and "VVD". VVM series tracks were to be released on vinyl as well,
however due to the rough patch vinyl distributors were facing during that time, it never happened. VVD series
went on successfully and another one, VVMLTD, was added featuring downtempo and lounge tracks only.

In 2010 a new era for Vise Versa has begun. The growing demand for music has brought producer and deejay Xplore
(xplore.cubeworx.net) working for the label as A&R manager, artist relationship and web-presence manager.

Vise Versa Music has now a respected brand name and presence worldwide, with releases often supported by a variety of
big name DJs such as Sasha, Hernan Cattaneo, Marco V, Above & Beyond and Valentino Kanzyani.

Our aim is to bring new upcoming artists to the scene, showcase established producers with solid releases
and define our own style for the record label by bringing together people that think and work alike.

Vise Versa Music is based in London, UK and is currently run by Andrew K (label owner) and Xplore (A&R)